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media roomIntroduction

Welcome to the Mindframe for media professionals site, which provides a valuable resource for those in the media who have any involvement with the reporting or portrayal of suicide and mental illness. The online resource aims to support media professionals as an important source of information to help ensure that the quality of reporting and portrayal of both suicide and mental illness is sensitive and responsible.

The resource was also developed with the assistance of media professionals, suicide and mental health experts and consumer organisations, to inform appropriate reporting of suicide and mental illness, to minimise harm and copycat behaviour, and reduce the stigma and discrimination experienced by people with mental illness.


The media has an important role to play in influencing social attitudes towards, and perceptions of, suicide and mental illness. Most Australian media professionals report suicide and mental illness responsibly.

For over 10 years, the media sector has been actively involved in working with Mindframe and the suicide prevention and mental health sectors, in helping to promote suicide prevention and addressing stigma and discrimination associated with mental illness.

Suicide reports, when made, are usually presented with care to minimise the pain for relatives and friends. Most media try to ensure that suicide is not portrayed as a way to solve personal problems or glamorised in any way.

In general, the Australian media takes a sensitive attitude to reporting mental illness, and to interviewing people who have, or have had, a mental disorder.

However, research on media reporting of suicide and mental Illness shows there is still progress to be made.
The Mindframe National Media Initiative, which began in 2002, aims to build a collaborative relationship with the Australian media and mental health sectors to enable a more accurate and sensitive portrayal of suicide and mental health issues across all news media in Australia.

Project Team

The Mindframe National Media Initiative is coordinated and managed by a project team at Everymind, based in Newcastle New South Wales. Please visit the Contact Us section of this website for more information.


Obtaining Resources

PDF copies of the Reporting Suicide and Mental Illness resource can be downloaded from the Download Resources page. Media professionals can also access print copies of the Reporting Suicide and Mental Illness resource from: 

Media IconThe Mindframe Project Office
Tel: 02 4924 6900
Fax: 02 4924 6901